Capital Area Food Bank of Texas


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Hunger Fact:

NEWS RELEASE

8201 South Congress Avenue
Austin, Texas  78745
(512) 282-2111
FAX: (512) 282-6606
www.austinfoodbank.org

For Immediate Release
March 18, 2010

For more information:
John Turner
Senior Director of Marketing and Branding
Office: 512-684-2528
Mobile: 512-636-1497
jturner@austinfoodbank.org
jturner@austinfoodbank.org

 

Area-Wide Program Created to “Fill the Barrel, Feed the Need”
H-E-B and Randalls Partner to Collect Food to Nourish Our Hungry Neighbors


Austin, TX —

A year-round, community-wide effort to nourish hungry Central Texans will launch Tuesday, March 23 at 10 a.m. at the H-E-B at 7025 Village Center Drive (near Far West Blvd).  

In an effort to elevate the issue of hunger in our community and to collect much-needed food, the Capital Area Food Bank partnered with H-E-B Central Market and Randalls to launch the new in-store barrel program "Fill the Barrel, Feed the Need."  The Food Bank will continue to respond to the growing demand and increase the amount of food provided through this new, year-round program. Since this time last year, the need for emergency food assistance in Central Texas has grown 60 percent.

The program will launch at 13 Randalls stores and 20 H-E-B stores, and eventually will expand to other Austin-area grocery stores.  Donations from the program will go exclusively to the Capital Area Food Bank and its Partner Agencies. 

VISUALS:

Dozens of H-E-B and Randalls team members in their team gear, surrounding dozens of "Fill the Barrel, Feed the Need" barrels (see barrel photo at left).

INTERVIEWS: 

David Davenport, CAFB President & CEO
Leslie Lockett, Director of Public Affairs, H-E-B

Connie Yates, Public Affairs Director, Randalls

About Capital Area Food Bank of Texas:

The mission of the Capital Area Food Bank of Texas is to nourish hungry people and lead the community in ending hunger. In its 29th year of service, the Food Bank currently provides food and grocery products to 350 Partner Agencies in 21Central Texas counties. In 2009, CAFB distributed more than 23 million pounds of food. For more information on the Capital Area Food Bank of Texas and its programs, visit www.austinfoodbank.org or call 512/282-2111.