NEWS RELEASE

8201 South Congress Avenue
Austin, Texas  78745
(512) 282-2111
FAX: (512) 282-6606
www.austinfoodbank.org

For Immediate Release
December 13, 2010

For more information:
John Turner
Senior Director of Marketing and Branding
Office: 512-684-2528
Mobile: 512-636-1497
jturner@austinfoodbank.org
jturner@austinfoodbank.org

A Simple “Like” Can Help the Food Bank Win $1 Million
Capital Area Food Bank Asks Central Texans to Help Win Walmart’s Fighting Hunger Facebook Challenge

Austin, TX —

Austin, TX – With Texas ranking among the nation’s top states for food insecurity, the Capital Area Food Bank of Texas (CAFB) is asking residents of the 21 Central Texas counties it serves, to participate in the Walmart Fighting Hunger Facebook campaign. The food bank that serves the community with the most “likes” will be awarded $1 million in grants.

“Walmart is giving Central Texans an incredible opportunity to help feed hungry families,” said CAFB Interim President and CEO, Hank Perret. “All it takes is a click of the mouse and you can help bring resources to those in need.”

Visitors to Walmart’s Fighting Hunger Facebook page will help determine which community in America will receive a $1 million grant to fight hunger. Five runner-up communities with the highest support will receive $100,000 each. Through December 31, Texans can cast their vote at http://fightinghunger.walmart.com.

Ways To Help

1. Tell all of your friends by email, Facebook and Twitter to visit http://fightinghunger.walmart.com/city/Austin-Round-Rock-TX and 'like' the page.
2. Click on the "get friends involved button" on the campaign page to post a message and the link to your Facebook wall.  Add a special message that would mean a lot to your friends. This is key. Some examples of what you could say to encourage your Facebook friends to participate:
   
   • Demand is up 30-40% over last year. Folks who used to donate are now in need of help.
   • CAFB makes it possible for the 355 Partner Agencies in Central Texas to help those in need. Please share.
   • You can do your part to help the hungry in Central Texas without leaving home, it just takes 1-click.
   • Can you imagine how many Central Texans the Capital Area Food Bank could feed with $1,000,000? I'll give you a hint: every $5 donated provides $25 worth of food.
   • Please share this opportunity with everyone. There's never been a better reason to be on Facebook.
3. Send an email about the campaign to your friends.

Thank you for your support. Together we can bring $1 million to nourish hungry Central Texans and turn Hungry Holidays into Happy Holidays.

About Capital Area Food Bank of Texas:

The mission of the Capital Area Food Bank of Texas (CAFB) is to nourish hungry people and lead the community in ending hunger. Since 1982, CAFB in collaboration with more than 350 partner agencies has been helping Central Texans in need providing healthy food, nutritional program assistance and education, so they can make better choices at mealtime. In the past 12 months, CAFB distributed more than 25 million pounds of food to 300,000 Central Texans in its 21 county service territory. For more information on the Capital Area Food Bank of Texas and its programs, visit www.austinfoodbank.org or call 512/282-2111.

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